- Who should attend?
The leadership team - Founders, CEO's, CMO's, BDM's
- Do we need to bring anything?
Just yourselves and an open mind. For online workshops we'll send you some exercises we'll do during the workshop. These can be completed on your PC or printed out.
Our brand strategy workshops are one to three day sessions that take your leadership team out of the business to focus solely on your brand/s.
We take your team though a framework of thought-provoking questions and deep discussion to discover the driving forces and positioning that will take your brand from one of the crowd to a brand your customers love.
Our brand strategy workshops start with examining your brand’s internal drivers – its mission, vision, values and purpose – to set the underlying principles that will guide the brand as its North star.
We then move to positioning – the target audience, competitors, key points of difference. We’ll delve into the brand’s customers and really get to know them 0 their wants, needs, dream brand experience and pain points. We’ll look hard at how your brand can fulfil those wants, needs, dream brand experience and pain points. Then we’ll define a unique position the brand can hold in the marketplace – one that it can truly own and be celebrated for.
We’ll look at the brand from a human perspective and discover how it should look, talk and act when it interacts with its target audience to stand out as the tastiest fish in the pond.
We’ll ensure the entire team is aligned on exactly who, where and what the brand is and crystal clear about the path it needs to follow on its journey ahead.