How to build a local mechanic into a trusted automotive care brand.
A Lamborghini mechanic with aspirations to create an automotive services brand with a difference. The problem was, he didn’t know what that difference was. That was our problem to solve.
Local mechanics are a dime a dozen. On top of that, most don’t have the financial resources to take on the big, multi-location repair brands.
So how do you stand out as a small fish in a big pond?
We needed to position Driven as more than just local mechanic, so we took the high ground, positioning the brand as ‘rare treat for cars in Surry Hills’ and developed a brand image that harked back to the brand’s luxury European car experience to engender trust.
In just 3 years Driven has become the highest rated, most trusted automotive services brand in Sydney’s Eastern suburbs.