How to build a one man band into an orchestra through brand positioning
In April 2021, with the Pandemic raging globally, a forward thinking entrepreneur in the franchise industry wanted to re-imagine his business.
And so began a month long brand immersion where we dived deep into the franchise industry. We learned everything about his key competitors and their strengths and weaknesses. We uncovered the aspirations, pain points and desires of his target markets. We asked him questions, reframed and asked even more questions until we could clearly envision a bold new brand – it’s vision, mission, purpose and goals – and clearly define a unique, defensible brand position to launch it from.
Our brand strategy then set a strategic roadmap for building a formidable new Australian franchise consultancy that is gaining rapid awareness and traction within the industry.